Privai is a luxurious skincare line inspired by real beauty. Based in Asheville, NC, the prestigious line incorporates results-driven ingredients, integrity and a self-care through skincare philosophy that is at the heart of the brand. The result is a “spa in a bottle” product line that allows women to bring home the in-spa experience.

An expert team created the spa line that not only produces results but also represents the power of inner beauty. Privai offers women – busy moms, wives, partners, business professionals, caregivers, and more – a way to treat themselves, prioritize self-care through skincare, and feel inspired. The product line originally launched in ISM-managed spas in the U.S. in 2008 and is now available online.